John L. Deuterman, Principal

Principal and officer of Corporate Research, John Deuterman has over 40 years experience in marketing research. He has previously served as Vice President of The Marketing Workshop, an Atlanta marketing research firm.  He was Director of Marketing Research for Kayser-Roth Corporation. In this capacity he was responsible for all marketing research for Kayser-Roth Corporation, consultation to the parent company, Gulf & Western, as well as other functions including Direct Marketing, Consumer Relations, Marketing Promotions, and Information Processing.

He has also held research positions at Texize Chemicals (now Dow Chemicals), Container Corporation of America, the Marplan Division of McCann-Erickson Advertising (Interpublic Group) and has operated his own research consulting company. Mr. Deuterman has conducted both quantitative and qualitative research studies for companies involved in almost all areas of consumer durable products and packaged goods.  He has also conducted business-to-business research for a wide variety of companies.

An experienced focus group moderator, he holds a BA degree in Experimental Psychology from Northwestern University and an MS in Counseling Psychology from George Williams College. He has served as the president of the North Carolina Chapter of the American Marketing Association.  He is a member of the Marketing Research Association and of the Qualitative Research Consultants Association.

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